Mindies, cheemos, and rudettes | Guardian Unlimited

(((Quick, world marketeers! Fall upon these British children and suck out every erg of their social energy!)))

http://www.guardian.co.uk/media/2008/jan/07/myspace.digitalmedia?gusrc=rss&feed=media

Link: Rise of cheemos and rudettes pushes networking sites to the cultural fore | Media | Guardian Unlimited.

(...)

"Researchers from the Future Laboratory set up a "virtual hide" in MySpace over six weeks, interviewing 1,000 users who explained how they define themselves as part of groups including "mindies", "cheemos"', "slash/slash kids" and "rudettes".

"Mindies are teetotal under-18s who follow the teen bands Pull in Emergency, Lion Club and Kid 4077; cheemos combine chav and goth looks (the word is a cross between chav and emo); and slash/slash kids are multi-skilled MySpacers who like to create their own music and fashion. Rudettes follow Lily Allen's rude-girl style.

"The study, MySpace 08: People. Content. Culture., also identified "double dressers" - friends who co-ordinate matching or complementary outfits.

"Hot on the heels of the nu-rave fad last year, MySpace's musicians are creating their own music genres, including "toystep" - dance music made with plastic kids' toys; and "power pop" - a mix of rock, hip-hop and rave.

"Researchers picked up hot tips for 2008 bands, including the toystep band Partyshank, rockabilly band Peggy Sue and the Pirates, and the Glaswegian indie/folk/pop band Make Me a Model...."