Chris Kohler
Culture

After Hardware Losses, Sony Raises PS3 Software Price

Raises in the price of PlayStation 3 software are intended to offset the loss that Sony is taking on the hardware, says Sony Computer Entertainment Australia’s managing director Michael Ephraim. I wanted to talk to you about software pricing. Last year first party PS3 titles crept up from $100 to $110. Why was that? We […]

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Raises in the price of PlayStation 3 software are intended to offset the loss that Sony is taking on the hardware, says Sony Computer Entertainment Australia's managing director Michael Ephraim.

I wanted to talk to you about software pricing. Last year first party PS3 titles crept up from $100 to $110. Why was that?

We went out early at sub-$100, and as is well documented, PS3 has been a very expensive console to produce and sell. The losses are public knowledge. About six months into the year we realised we needed to increase our revenue on software to be honest. We're still in line with third parties, and it was just a business decision regarding profitability.

Not a whole lot of room for interpretation, there. Something to keep in mind the next time someone suggests that hardware losses are some kind of magnanimous gesture on the part of corporations.

But hey, at least they haven't followed suit in America!
Play hard [The Age, via Kotaku]