Two boys wake up and prepare for very different days in this diptych-style video designed to make people examine where the goods they purchase are coming from.
Australian ad agency Revolver produced the video for the MTV Exit Foundation and Radiohead, combining "All I Need" (from In Rainbows) with parallel imagery in order to bring the direct results of human trafficking to light in a way that’s easy to understand.
To me, the video appears to be more about child slavery than human trafficking, but that’s probably splitting hairs. Either way, it’s a really effective video that syncs up well with the song. (The ending, which I won’t spoil, ties the whole thing together nicely.)
Observe, as Thom Yorke discusses the ideas behind the video with a chirpy MTV spokesbot:
