http://www.worldchanging.com/archives/008207.htm
Link: WorldChanging: Imagine What Comes After Green.
"The greatest opportunity of our generation: that's what could be waiting for us, after we leave "green" behind. Saving the biosphere and spreading sustainable prosperity is going to take a lot more than doing things in a more environmentally-conscious manner; it's going to demand we remake much of our material civilization.
"And that's good news. It frees us up to think in really new ways, to innovate, to create, to re-invent. Our day is almost defined by the exploding number of people who have access to tools and models and ways of thinking that were previously rare or expert or unimagined. If we live in an age of stark ecological limits, we also live in an age of widespread potential innovation.
"We can see on the horizon the silhouette of something incredibly hopeful and exciting: a world of people whose boundless creativity within natural limits uplifts humanity and remakes civilization to be first sustainable, even restorative. This crisis could end up being the greatest opportunity of our generation.
"In this work, though, we have two enemies: time and outdated thinking.
"We must go fast now. We have possibilities today that we'll lose with every passing year, and the tipping points loom ahead: beyond those, only disaster awaits.
"We've also got to toss aside the mindset that the status quo is reasonable. The very first step in bringing on a better future is acknowledging that our ideas of what's normal, or even what's possible, will not outlast the next decade. If we take radical change as a given, we'll quickly see that a number of solutions are already within our grasp.
"Free our minds and our footprints will follow.
"The movement towards planetary sanity has already accelerated to the point where it's now dragging "green" (in its shallow pop-culture sense) along behind it like an anchor. We're way past the stage of voluntary half-measures and into an era of widespread innovation, high standards and systemic change. Anything less merely distracts us from the goal.
"Imagine a future that works – that's what we must do! Not in a mushy, vague, feel-good sense, but in a concrete way; in a way that proclaims the transience of the world around us and the possibility before us.
"That's the work we see ourselves both engaged in and reporting on here. We've got a big book project coming up on this very topic..."
