There's no publicity stunt like a Bollywood publicity stunt

(((I smell set-up here, but gosh, it's so well-handled.)))

http://www.hindustantimes.com/StoryPage/StoryPage.aspx?sectionName=&id=8988d29d-c9eb-4902-94a7-1d29665c2248&MatchID1=4742&TeamID1=8&TeamID2=6&MatchType1=2&SeriesID1=1195&MatchID2=4732&TeamID3=2&TeamID4=3&MatchType2=2&SeriesID2=1193&PrimaryID=4742&Headline=Braveheart+rents+entire+theatre+to+watch+EMPhoonk%2fEM+alone&strParent=strParentID

Link: Braveheart rents entire theatre to watch horror film alone- Hindustan Times .

Egged on by the challenge thrown by director Ram Gopal Verma that his latest horror film Phoonk was too scary to be watched all alone, a youth in Bangalore has enjoyed the movie with not a single soul around, by booking an entire 227-seat theatre all for himself.

The 30-year-old Pavin Ponanna, advertising professional and a native of Madikere in Coorg district of Karnataka, booked the Inox theatre paying Rs 47,000 for a night show on Sunday and watched the entire film.

"It was a challenge that I dared to accept," says Pavin referring to Verma who dared that he would reward Rs five lakh to anyone who could watch the film alone.

Though his apprehensive family offered a special pooja and insisted that he visit a place of worship before entering the theatre, (((oh yeah, sure))) Pavin said, he had little doubts he would emerge "unafraid". "I came out unafraid, a celebrity", he said referring to the calls that poured in, after he came out of the theatre.

Pavin said he would approach Verma to claim the award. But is unsure of receiving it since the contest date was over. "I will ask Verma to hand over the reward or I would challenge him to make another film that was horrific enough to scare me," he said roaring in laughter.

However, it was not the money that made Pavin take up the challenge.

"I thought it was also an excellent platform to showcase the bravado of Coorg, the district of daredevils. We Coorgs fear nothing. Back home we walk down on lonely deserted roads in total darkness since several parts have no streetlights. We are used to dark and lonely places," says Pavin, who is pursuing an entry into the Limca Book of Records.

Inox, which had made arrangements for solo viewing and had intimated the doctors at a hospital just in case anything went wrong, said they had no reasons to call the doctor....