Hugh MacLeod's gaping vino

(((So, there's this well-known blogger dude, Hugh "Global Microbrand" MacLeod, and he's always going on about this South African wine. So, I figured,
Hugh's a PR guy, so maybe the wine's lousy. Turns out it's for sale in a local Amsterdam grocery. So I bought some. Strictly because of him and his blog, mind you.)))

(((And I wouldn't call it vintage Piedmontese Barolo, but, you know, Stormhoek's not bad. In fact it's pretty good stuff and it's reasonably priced. I wouldn't mind a case of Stormhoek. You live and learn, folks. Travel is very broadening.)))

http://money.cnn.com/2007/08/07/technology/wine_marketing.biz2/index.htm

Link: What Works: Stormhoek winery masters Web 2.0 - Aug. 8, 2007.

How a small winery found Internet fame
A small South African winery is using conversational marketing to go global, reports Business 2.0 Magazine.

By Tom McNichol, Business 2.0 Magazine senior writer
August 8 2007: 7:21 AM EDT

(Business 2.0 Magazine) – How do you get your product noticed in a sea of look-alike competitors? If you're South African winery Stormhoek, you go Web 2.0, with blogging, viral marketing, and crowdsourcing.

"A wine company shouldn't be like a country club," says U.K. marketer and cartoonist Hugh MacLeod, who created a wildly successful word-of-blog campaign for Stormhoek wines. "It should have the same attitude as a small Web startup."

SOCIAL NETWORKING: Marketer Hugh MacLeod (center) hosts 'geek dinners' with local technorati.

Two years ago the Wellington-based winery hired MacLeod to promote its products on his blog Gapingvoid.com, where he publishes advertising and technology commentaries and stream-of-consciousness cartoons....