That cubicle is destroying your brain

http://headrush.typepad.com/creating_passionate_users/2006/02/brain_death_by_.html

(((I wonder why Kathy Sierra doesn't draw the obvious conclusion that people in business *need* to have their brains killed, that this is in fact a *prequisite for commercial success.*)))

(((I mean, sure, everybody *pretends* that their workforce needs to be brainy and creative, but that's so disingenuous... it's like some 19th century nihilist telling the Czar that the serfs need better set-design so they can be liberated, dancing and happy.)))

Link: Creating Passionate Users: Brain death by dull cubicle.

(...)

Scientists who believed in and studied the idea of "neurogenesis" were dismissed, criticized, ignored. But Princeton's Elizabeth Gould has picked up the neurogenesis ball and run with it. She is almost single-handedly changing the face of neuroscience and psychology.

From a fascinating article in the new print issue of Seed Magazine (my new favorite):

"Eight years after Gould defied the dogma of her field and proved that the primate brain creates new cells, she has gone on to demonstrate that the structure of the brain is incredibly influenced by one's surroundings."

One of the most interesting (and, in hindsight, "doh!") discoveries was that one of the main reasons researchers kept finding NO evidence of new neuron development in their test primates is because they kept them in an environment which shut that process down. In other words, it was the caged-living that stopped the neurogenesis process. By giving her animals a rich, natural enviornment, Gould "flipped the switch" back on, allowing their brains to work normally, and sure enough–the happier, more stimulated animals showed a DRAMATIC increase in neurogenesis as well as dendrite density.

One summary:

"Complex surroundings create a complex brain."

[One interesting and beautiful back story–researcher Fernando Nottebohm had showed earlier that neurogenesis was necessary for bird songs. "To sing their complex melodies, male birds needed new brain cells. In fact, up to 1% of the neurons in the bird's song center were created anew, every day." Of course, his work was dissed as irrelevant. I mean, come on, these are bird brains. "Avian neurogenesis was explained away as an exotic adaptation..."]

So, back to cubicles. (((Oh yes, lets.))) The key to Gould's demonstration of neurogenesis (where virtually all other primate studies had failed) was the stimulating environment. Cages stopped neurgenesis, which she describes as "The neurons stop investing in themselves." She links caged environments with stress, and stimulating natural environments as less stressful, so there is a big assumption here that a dull, boring, unstimulating cube life is also stressful (for the brain, anyway–it doesn't mean the work itself is stressful).

But she didn't just throw them in a natural environment... she also made sure they had a lot of opportunities for play. And perhaps very importantly–frequent rotation and introduction of new toys.

I've always wondered why in every game company I worked for (or anyplace with "creatives"), it was assumed and encouraged that people made elaborate virtual worlds out of their workspace, but in non-game/creative workplaces, not so much. While this is often allowed in the cubes of non-game programmers, for the most part it's only the young hipster startups that consider this a primary, essential element of their corporate culture. [Apparently those ping-pong tables and games in those web startups were more than just examples of bubble/VC excess.]

With Gould's work, it would seem, we should not only be allowing employees to, say, decorate their cube, but we should be encouraging it at every turn AND take steps to make frequent changes to the area....

(((See, the Digital Nomads site is helping me already! Given that my brain needs to be churning neurons as fast as possible, I've decided to go camp out inside the Louvre.)))