On the inside, all flash thumb-drives are essentially the same -- a circuit board, a RAM chip and a USB plug. This is why we are bombarded hourly with pen-drive junk, the physical equivalent of spam.
But this generic interior means that some truly useful cases can be fashioned easily, such as this Eraser USB Memories Stick, a stick of "memories" wrapped in a pencil eraser. So simple is this design that it doesn't matter that it is merely a concept: With a craft knife and a chunk of rubber you could make your own.
The final requirement for a marketing masterpiece is an enigmatic, meaningless slogan which hints at profound conceptual depth. The designer, Studioroom 906, delivers this with a gleeful lack of regard for the English language:
Fantastic!
Product page [Studioroom 906 via the DVICE]
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