Newspaper publishers man their last ditch

*Flames rising fast...

http://news.newspaperproject.org/

How to Save Your Newspaper

2/05/2009 10:24:00 AM

By Walter Isaacson

time.com

During the past few months, the crisis in journalism has reached meltdown proportions. It is now possible to contemplate a time when some major cities will no longer have a newspaper and when magazines and network-news operations will employ no more than a handful of reporters.

There is, however, a striking and somewhat odd fact about this crisis. Newspapers have more readers than ever. Their content, as well as that of newsmagazines and other producers of traditional journalism, is more popular than ever — even (in fact, especially) among young people.

The problem is that fewer of these consumers are paying....