*Yeah, okay, maybe I believe this VC guy and maybe I don't, but that sure would explain that odd, empty, hollow-ringing sound inside the "blogosphere" since about 18 months ago.
*What does a conceptual "sphere" look like when it's Gothically abandoned and decayed, one has to wonder? Shouldn't we have some nifty terminology for that? The "50-percent-abandoned blogohemisphere." You know, those big archaic flat sheets of screens where people were still trying to spell correctly.
http://www.businessinsider.com/henry-blodget-the-rise-of-social-distribution-networks-2009-5
"Over the past year there has been a rapid shift in social distribution online. I believe this evolution represents an important change in how people find and use things online.
"At betaworks I am seeing some of our companies get 15-20% of daily traffic via social distribution — and the percentage is growing. (Full disclosure: Betaworks is an investor in Twitter and other social distribution companies.) (((That must be pretty handy. I better Tweet all my friends about that.))) This post outlines some of the aspects of this shift that I think are most interesting.
"Distribution is one of the oldest parts of the media business. Content is assumed to be king so long as you control the distribution flow to that content. From newspapers to NewsCorp companies have understand this model well.
"Yet this model has never suited the Internet very well. From the closed network ISP’s to Netcenter. Pathfinder to Active desktop, Excite Lycos, Pointcast to the Network computer. From attempts to differentially price bits to preset bookmarks on your browser — these are all attempts at gate keeping attention and navigation online.
"Yet the relative flatness of the internet and its hyperlinked structure has offered people the ability to route around these toll gates. Rather than client software or access the nexus of distribution became search.
"Today there seems to be a new distribution model that is emerging. (((Uh-oh.))) One that is based on people’s ability to publically syndicate and distribute messages — aka content — in an open manner. This has been a part of the internet since day one — yet now its emerging in a different form — it's not pages, it's streams, its social and so its syndication. (((Look at the fantastic way the guy spells and misspells "its" so many times in just one sentence! He could figure that out if he had even fifteen minutes to look it up, but he's way too busy streaming. Furthermore, his viewers are way too busy re-distributing to care.)))
"The tools serve to produce, consume, amplify and filter the stream. (((Except the yet-young spamming social-streaming tools, which will exist to exploit, pollute it, datamine it and saturate it with fraud and porn.)))
"Start with this constant, real time, flowing stream of data getting published, republished, annotated and co-opt’d across a myriad of sites and tools. The social component is complex — consider where its (((http://www.prospect-magazine.co.uk/article_details.php?id=10784
