*Other people's dead weblogs a perennial favorite here at BEYOND THE BEYOND.
*This NYTimes article probably needs to be paired with a blog article
about the dying New York Times (but there's about a zillion of those
and blogs don't last very long).
http://www.nytimes.com/2009/06/07/fashion/07blogs.html
Blogs Falling in an Empty Forest
By DOUGLAS QUENQUA
Published: June 5, 2009
“HI, I’m Judy Nichols. Welcome to my rant.”
Thus was born Rantings of a Crazed Soccer Mom, the blog of a stay-at-home mother and murder-mystery writer from Wilmington, N.C. Mrs. Nichols, 52, put up her first post in late 2004, serving up a litany of gripes about the Bush administration and people who thought they had “a monopoly on morality.” After urging her readers to vote for John Kerry, she closed with a flourish: “Practice compassionate regime change.”
The post generated no comments.
Today, Mrs. Nichols speaks about her blog as if it were a diet or half-finished novel. “I’m going to get back to it,” she swears. Her last entry, in December of last year, was curt and none too profound. “Books make great gifts,” she began, breaking a silence of nearly a month.
Like Mrs. Nichols, many people start blogs with lofty aspirations — to build an audience and leave their day job, to land a book deal, or simply to share their genius with the world. Getting started is easy, since all it takes to maintain a blog is a little time and inspiration. So why do blogs have a higher failure rate than restaurants?
According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.
Judging from conversations with retired bloggers, many of the orphans were cast aside by people who had assumed that once they started blogging, the world would beat a path to their digital door.
“I was always hoping more people would read it, and it would get a lot of comments,” Mrs. Nichols said recently by telephone, sounding a little betrayed. “Every once in a while I would see this thing on TV about some mommy blogger making $4,000 a month, and thought, ‘I would like that.’ ”
Not all fallow blogs die from lack of reader interest. Some bloggers find themselves too busy — what with, say, homework and swim practice, or perhaps even housework and parenting. Others graduate to more immediate formats, like Twitter and Facebook. And a few — gasp — actually decide to reclaim some smidgen of personal privacy.
“Before you could be anonymous, and now you can’t,” said Nancy Sun, a 26-year-old New Yorker who abandoned her first blog after experiencing the dark side of minor Internet notoriety. She had started it in 1999, back when blogging was in its infancy and she did not have to worry too hard about posting her raw feelings for a guy she barely knew.
Ms. Sun’s posts to her blog — www.cromulent.org, named for a fake word from “The Simpsons” — were long and artful. She quickly attracted a large audience and, in 2001, was nominated for the “best online diary” award at the South by Southwest media powwow.
But then she began getting e-mail messages from strangers who had seen her at parties. A journalist from Philadelphia wanted to profile her. Her friends began reading her blog and drawing conclusions — wrong ones — about her feelings toward them. Ms. Sun found it all very unnerving, and by 2004 she stopped blogging altogether.
“The Internet is different now,” she said over a cup of tea in Midtown. “I was too Web 1.0. You want to be anonymous, you want to write, like, long entries, and no one wants to read that stuff.” ((("I was too Web 1.0." Man oh man.)))
Richard Jalichandra, chief executive of Technorati, said that at any given time there are 7 million to 10 million active blogs on the Internet, but “it’s probably between 50,000 and 100,000 blogs that are generating most of the page views.” He added, “There’s a joke within the blogging community that most blogs have an audience of one.” (((Well, diaries have an audience of one and they're a thriving means of literary expression.)))
That’s a serious letdown from the hype that greeted blogs when they first became popular. No longer would writers toil in anonymity or suffer the indignities of the publishing industry, we were told. (((
