*Worn to shreds by the commenters and the "community." That was his
critical error.
*Although the tech obsolescence almost nailed him in stage four.
http://onlinejournalismblog.com/2008/09/26/5-stages-of-a-bloggers-life/
*One pities a creative so lacking in insight that he can't outlive a medium
as ephemeral as blogs. Even a PR guy running a ghost-town "brand community"
knows when the game is up.

*Want another massive assault on media? Check this one out. "Eighteen
Challenges for Contemporary Literature," contrast and compare:
http://onlinejournalismblog.com/2009/06/04/how-the-web-changed-the-economics-of-news-in-all-media/
https://www.wired.com/beyond_the_beyond/2009/05/eighteen-challenges-in-contemporary-literature/