*Okay, it's a fullcolor e-ink platform... Wait a second, Fujitsu called this thing
the "Flepia"?! What, even for the internal Japanese market? Why? How do they pronounce
that, for heaven's sake? FREEPIA? It costs a thousand dollars! Freppia, like
a frappe'? And it has four acronym initials, too?
http://www.engadget.com/2009/03/18/fujitsu-melts-faces-and-wallets-with-flepia-the-first-color-e-b/
*"Hey man... the Kindle just died... pass me that FLEPPY-uh." Oh lordy.