*This one's interesting because it's an Augmented Reality app with no "reality" in it. Apparently – hard to see from the screen glare – NRU doesn't overlap any video on anything. There's no background imagery to augment with NRU. You just lay it flat on the table and it hooks up to the cloud and builds a little graphic spiderweb of sponsor-approved local restaurants, nightspots and shops.
*Featuring the inimitable video skills of Robert Scoble, ladies and gentlemen.
*I think it was Winston Churchill who once said, "Never have so few promoted a technology through channels that were so geeky."
(((Okay, there's probably somebody out there... maybe off a Google search... who is, like, "I don't get it that the video is "geeky." It's just a no-budget video, right? Full of rough cinema-verite geek neorealism!")))
((Okay, check out these Australian architects. Here we got two digital architects, they got no budget either. It's like a nothing set and a couple of chairs and coffee cups, and the subject is parametric software, a super-geeky topic. But architecture geeks are like the picture of mandarin suavity compared to augment geeks.)))
http://www.australiandesignreview.com/adrtv/12599-Interview-Mark-Burry-Brett-Steele
*Not only do they use intros with real fonts, you can't direct-link to their videos...
*NRU is pronounced "Near You." Here's another viral YouTube release that's considerably more polished. My prediction is that these augment pitches get steadily more and MORE polished until they look like rock videos.
