*Ogmento's into mobile gaming.
*A lot of tech nitty-gritty here. I love the part where they just can't help themselves, and start breaking into some brand-new Augmented Reality trade jargon. Listen to this:
"Tish: It seems at the moment the two main forms of AR are mainly tethered or marker experiences or kind of stepping stone apps like Wikitude and Layar that are markerless but mainly pull info from web to world rather than truly aligning graphics in a tight relationship to the “real” world.
(((I can guarantee you that this sentence makes perfect sense, although nobody but AR geeks ever uses terms like "tethered or marker experiences" or, better yet, "pulling info from web to world," a truly beautiful coinage which has almost an air of sensuality to it.)))
"Although what differentiates Wikitude from Layar is that you can actually create content with Wikitude.me and add your own tags now. When are we going to see something that goes beyond the tethered experience and the “browsing” experience and get to the magic of AR in terms of tightly aligning media/graphics with real world objects?
"Ori: That’s right. (((See, he understood what she was saying. He even agrees. Plus, these are two people named "Ori" and "Tish." Welcome to the twenty-teens.))) That’s one difference between Layar and Wikitude. Another is that Wikitude is actually being used across the world by what is it now 160,000 or 200,000 people and Layar only works in the Netherlands for the moment. That’s a big difference. But things are changing rapidly.
(((AR exists in three dimensions, so AR, unlike native web design, has some physical scaling issues. Nobody would say, "WordPress is a Netherlands app that works only in the Netherlands for the moment." Furthermore, Layar doesn't really "work in the Netherlands" per se, it works by visualizing databases that exist on the web but are *written about parts of the Netherlands,* like, say, the database of all the pizza shops in Rotterdam.)))
"But there are a lot of new AR concepts being developed out there (and we are fortunate to be working with some of them).
"We’ll still see many webcam campaigns for another year or so, but recognizing elements on product packaging, posters, games will kick off a frenzy of new consumer experiences before the end of the year mobile AR will take the center stage. Next year will be huge for these experiences." (((Yeah, it'll be the new carrying-a-Chihuahua-in-your-purse. But, y'know, that's human behavior. Gary Dahl invented the Pet Rock and he's an ad guy in Silicon Valley now.)))
http://www.ehow.com/about_4759163_pet-rocks.html
(((AR is both unbelievably weird and outre', AND it has a huge pop-cheezy factor. For a new technology, that's a very spooky, potent combo. Personally, I'm waiting for the first augmentation *for* a Chihuahua. I don't think I'm gonna have to wait long, either. On the Internet, nobody knows you're a dog; in AR, your mobile tags your dog.)))
