Somnio promises to do for running shoes what Specialized has done for cycling footwear: Create modular shoes that can be stiffened, softened, tilted, arched or flattened to work with individual physiological needs. The idea is to match your shoes to your running style, rather than match your running style to your shoes.
The shoe maker has three basic shoes based on the three basic modes of running (stability, motion control, and neutral). But they're also uniquely customizable, built to accommodate an array of footbeds, wedges and cushioning inserts for forefoot and heel with 648 different combinations possible. But in order to get the right stride, you have to get fitted first.
The process starts with a visit to an authorized Somnio dealer, where customers have their running strides analyzed on a treadmill and have size, arch and knee-tracking measured on various Somnio devices. The dealer then switches out components to create the custom fit. Maybe more cushioning under the forefoot and less at the heel, a footbed for high arches, wedges to compensate for the foot's natural cant. There's no extra charge. The customization comes with the purchase price that usually, ahem, runs between $110 and $130.

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