Nov 12, 2009 6:33 PM

The Neurocritic: Genomarketing!

Is this the foreshadowing of a highly unethical marketing practice? Marketing based on MAO-A genotype, as determined from mailed-in credit card applications and payments? Credit card companies will have in-house labs to extract DNA from stamps and envelope flaps (Sinclair & McKechnie, 2000; Ng et al., 2007).1 Taking it one step further, entire marketing campaigns […]

Is this the foreshadowing of a highly unethical marketing practice? Marketing based on MAO-A genotype, as determined from mailed-in credit card applications and payments? Credit card companies will have in-house labs to extract DNA from stamps and envelope flaps (Sinclair & McKechnie, 2000; Ng et al., 2007).¹ Taking it one step further, entire marketing campaigns will be tailored to specific markers in an individual’s genome.²Is this what it’s coming to? Not so fast. Are there any limitations in the findings of De Neve and Fowler (2009)? There are many!!

via neurocritic.blogspot.comVintage Neurocritic here. Gotta see it.

Posted via web from David Dobbs's Somatic Marker

David Dobbs, author of the Kindle Single bestseller My Mother's Lover, writes features and essays for publications including the Atlantic, the New York Times Magazine, National Geographic, Nature, and other publications. He is working on his fourth book, The Orchid and the Dandelion. You also follow his wider wanderings on ... Read More

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