http://online.wsj.com/article/SB10001424052748704561004575012964067490650.html
(...)
"Those who were 23½ on Feb. 9, 1964, when the Beatles appeared on "The Ed Sullivan Show," will be turning 70 this year. That places them in the right demographic for Classic Residence by Hyatt at Lakeside Village, the facility that shared Nostalgic America's cover last month with the Beatles.
"Beatles photos, along with images of Wilt Chamberlain, Elvis Presley, Johnny Carson and others, are also used in a Classic Residence program called "The American Century," which serves residents in the memory-support and assisted-living facilities. The program takes residents through the decades of their lives, celebrating each era with food, music and pop-culture references popular at the time. Many suffer from dementia and have little short-term memory...."
via @evgenymorozov, who has really been on a Twitter roll lately