*If you think book views are in trouble lately, you should check out web pageviews. Pageviews are already deader than canned mackerel before most people could figure out what they were good for.
http://www.readwriteweb.com/start/2010/03/the-death-of-the-pageview.php
*Now check out all these kinky little metrics this ReadWriteWeb guy wants to measure: stuff like "conversion funnel analysis." How long do you think THAT will last?