SXSW 2010: 'Is the digital world eating the music world?'

*Man, they don't know the half of that... But on the other hand, we're not halfway there yet. The music world was a kind of aperitif for the maw of digital.

*Kinda typical of the modern situation that British journalists would have such thoughtful coverage of a Texan event.

http://www.guardian.co.uk/music/2010/mar/20/south-by-southwest-technology-interactive

(...)

"There are definitely two different mindsets. Interactive people, all they do is go to panels with smartphones and laptops and music people are like, 'let's get to a club, get a beer and watch a rock band'."

"One reason that it feels like the techies have taken over is that the first half of SXSW is now so dominated by digital media: MacBooks and Google Phones are hauled along to Austin and the techies vie to become virtual "mayor" of the Austin Convention Centre on the hit location-based mobile phone game Foursquare whilst simultaneously watching the likes of Williams and Ek – appearances which are furiously blogged and tweeted.

"By midway through the festival the city's hotel lobbies are abuzz with activity as the techies check out to leave and, sizing them up a little suspiciously, the music crowd arrive and check in...."

(((South By SouthWest Interactive 2010, a great chance for people from Britain to catch up with people from Britain.)))

http://chinwag.com/blogs/sam-michel/bbc-digital-planets-bill-thompson-talks-sxsw