Showtime: Parallel Lines from Philips

*Dunno what this viral thing is, but it sure is some hardcore Russian kyberpunk.

*Weird to see electronics companies getting this deeply into science fiction filmmaking. Why? Is there some kind of Philips design-fiction diegetic prototype packed away in there? I don't have enough cognitive surplus to go find that out.

*Well, "if it's important, somebody is going to tell me." Welcome to the cruel dynamics of social networking and the – murderous and possibly lethal? – unicorn-based Gift Economy.

*Had to look. It's Ridley Scott and his studio...

The Gift
A film by Carl Erik Rinsch
Part of the Parallel Lines project from Philips Cinema and Ridley Scott Associates.

Five short films. Five genres. Five of RSA's hottest directors. One unifying piece of dialogue.
Were pushing the boundaries of cinematic viewing, giving you the chance to experience the spectacular Ambilight, picture and sound capabilities of Philips TVs for yourself. (((It's all about selling TVs. Okay, fine, why DON'T they make their own content, then.)))

There are millions of ways to tell a story.
There's only one way to watch one.

See more films and extra content at:
http://www.philips.com/cinema

Join the competition at:
http://www.youtube.com/philipscinema

Become a fan and get the latest news at:
http://www.facebook.com/philipscinema

(((Later: go for it, Carl.)))

http://www.slashfilm.com/2010/04/08/exclusive-concept-art-and-info-from-carl-erik-rinschs-small/