*Found this in the spam folder, where most such "social media for bloggers" goes. But: Victorinox has a fragrance now? Huh? Why? I mean, I get it that smelly liquids cost nothing to make and they sell for a ton of money, but a Swiss Army cologne? What, it smells like eighteen different scents at once, depending, is that it?
*I also dig social media that thinks I'm a woman who needs to buy some scent for the father of my kids. There probably is some kind of demographic microtargeting aimed at women who are people exactly like me, except for being female. I'd actually pay a lot to get unsolicited ads of that kind. They must be fascinating. "Dear Ms. Sterling: now that you have your chic travel bag, your dainty pink multitool and your COMPLETE SHORT STORIES OF J G BALLARD, can we interest you in ________"
Hi,
Nice to “meet” you. I am contacting you on behalf of Victorinox Swiss Army (www.swissarmy.com) and wanted to introduce myself as well as the authentic new Swiss fragrance for men, SWISS unlimited. It’s aromatic scent and woody masculine sensuality captures the open-air spirit of Switzerland. (((And it's gonna get you those hordes of free-spirited girls who like to fling themselves all over ultra-precise Swiss guys, I reckon.)))
In case you are working on any upcoming stories on what to get your man for Graduation, Father’s Day or just a fresh style accessory for the summer – I’m happy to share more information, a small sample to smell or a regular size sample to shoot J.
Look forward to working with you,
All the best,
Gillian Maffeo for Victorinox Swiss Army
Gillian Maffeo
assistant account executive
public relations // social influence
