*Man, this is geek virality at its geek virality-est.
*You know what I like best about this clip? The silent, engineer-style narrative logic that methodically pushes the novum ("a balloon in a fan") farther and farther into long-tail extremes of cognitive estrangement.
*It's great that nobody ever says anything... that they never look happy... that there's no romantic element, no redeeming social message.... No money involved, no political implications. Just... click it and shove it on. And that is all it needs to circle the planet relentlessly, sucking moments of attention out of millions of eyeballs.
