Adam Greenfield, device critic

*Too many skeuomorphs!

*There must be something to this complaint. I'm using a MacBook right now, and my email glyph is a little paper postage stamp. My cut and paste is metal scissors, and my music glyph is a plastic CD.

http://speedbird.wordpress.com/2010/06/25/what-apple-needs-to-do-now/

(...)

"The worrisome signs that first cropped up in the iPhone 3G Compass app, and clouded the otherwise lovely iPad interaction experience, are here in spades. What’s going on here is an unusual, unusually false and timid choice that, in the aggregate, amounts to nothing less than a renunciation of what these devices are for, how we think of them, and the ways in which they might be used.

"I’m talking about the persistent skeuomorphic design cues that spoor applications like Calendar, Compass, iBooks and the truly awful Notes. The iPhone and iPad, as I argued on the launch of the original in 2007, are history’s first full-fledged everyware devices — post-PC interface devices of enormous power and grace — and here somebody in Apple’s UX shop has saddled them with the most awful and mawkish and flat-out tacky visual cues. You can credibly accuse Cupertino of any number of sins over the course of the last thirty years, but tackiness has not ordinarily numbered among them.

"Dig, however, the page-curl animation (beautifully rendered, but stick-in-the-craw wrong) in iBooks. Feast your eyes on the leatherette Executive Desk Blotter nonsense going on in Notes. Open up Calendar, with its twee spiral-bound conceit, and gaze into the face of Fear. What are these but misguided coddles, patronizing crutches, interactively horseless carriages?

"Lookit: a networked, digital, interactive copy of, say, the Tao Te Ching is simultaneously more and less than the one I keep on my shelf. You give up the tangible, phenomenological isness of the book, and in return you’re afforded an extraordinary new range of capabilities. Shouldn’t the interface, y’know, reflect this? A digital book read in Kindle for iPad sure does, as does a text saved to the (wonderful, indispensable) Instapaper Pro.

"The same thing, of course, is true of networked, digital, interactive compasses and datebooks and notepads. If anything, the case is even less ambivalent here, because in all of these instances the digital version is all-but-unalloyed in its superiority over the analogue alternative. On the iPad, only Maps seems to have something of the quality of a true network-age cartography viewer.

"I want to use the strongest language here. This is a terribly disappointing renunciation of possibility on Apple’s part, a failure to articulate an interface-design vocabulary as “futuristic” as, and harmonious with, the formal vocabulary of the physical devices themselves...."