*They sure are jumping up and down a lot.
http://site.layar.com/company/blog/layars-news-round-up-from-its-anniversary-event/
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Layar Platform grows to 1.000 layers published, covering every country in the world
This week Layar reached three major milestones: 1.000 layers published, 3.000 layers in testing and 4.000 active developers. The platform growth has now accelerated to over 20% per month. These layers bring augmented content to every country in the world.
The Layar Partner Network, consisting of companies fully dedicated to developing layers, has grown to 20 members across the globe. The newest member, Dongyub Lee of DnL Productions in South-Korea explained on stage why his company chose to be fully committed to Layar with 4 dedicated developers and 3D artists.
The latest brand to announce their commitment to use Layar’s AR is National Geographic. At the event, Katie Juhl, Manager of Mobile at National Geographic shared how they will use Layar to provide better learning and travel experiences for their audience.
Layar’s usage shows growth and maturity with 700K active users
In the last 6 months 1.6 million people used Layar at least once. The active user base amounts to 716.000 people who used Layar in the past 30 days. The Layar Reality Browser is moving from a cool application to show friends to an application that is a service of value in daily life.
More layers are being discovered with the content discovery mechanism called Stream. The addition of Stream to the Layar Reality Browser resulted in 40% of the users opening at least 3 layers, compared to 23% in previous versions.
Layar adds AR messaging with cool 3D Floaticons
Today we announced that our users will be able to express themselves by placing objects in the mass medium of Augmented Reality. The first “species” of objects that come alive in Layar are animated 3D objects called Floaticons. Users express themselves and leave messages using Floaticons.
There are several series, such as Floatos Locos, Robots 3000, Classic Monsters, Sparkle & Shine and a special World Cup series representing all participating countries. Hundreds of these Floaticons will be made available for all types of messages.
To ensure that only relevant messages remain visible over time, we gave each Floaticon a limited lifespan, indicated as “health”. The health of a Floaticon can be prolonged by feeding it a cookie.
Floaticons are Layar’s first step into the business of Digital Goods. Next week we will make a beta client available to our developers. We expect to launch Floaticons to the public in July....
