*Indoor 3-d registration is a whole LOT harder than it looks.
http://www.realareal.com/press-release-indoor-usage-of-junaio®-the-kiosk-europe-expo-2010-channel
(...)
“We see it as our mission”, says Peter Meier, metaio's CTO, “to delight mobile users with easy access to information on things around them, presented in ways to provide an instant grasp of essentials through unusual and enjoyable new media experiences.This requires our technology to be available also at indoor events and locations.”
Unfortunately GPS navigation is plagued by inaccuracies and indoor navigation has until recently not been possible at all. (((Uh, yeah. And that's a problem.))) junaio® is now the first augmented reality browser to overcome these problems. By combining GPS and compass-based geo -information with the so called LLA-marker-technology (latitude, longitude, altitude marker, patent pending), (((really, gosh, you don't say))) users can experience augmented reality even inside buildings.
This is ideal for trade fairs, such as KIOSK EUROPE EXPO 2010, shopping malls or museums. junaio® helps users to find their way around the facility and to benefit from useful information displayed directly onto the smartphone by pointing its camera at a marker next to an exhibit or product. This could be informative text, images, video, 3D models or view enhancing augmented reality overlays directly onto the object viewed.
“Interactivity, whether at a kiosk or through digital signage, is expanding with the emerging trend of augmentation with mobile devices,” explains Jens Schindler, Managing Director of the Kiosk Europe Expo organizer, hf media & events. “We are very pleased to be exploring this trend on the exhibition floor, in the Futures Parlour (((What a great name for a tequila bar))) and in accompanying dedicated Workshops. Visitors to EUROPE EXPO 2010 and DIGITAL EXPO 2010 were for the first time able to explore the events on a mobile application linked to onsite digital signage with mobile tags, courtesy of augmented reality specialist metaio.”
junaio® is the first augmented reality browser offering this cutting-edge technology.... (((I don't wanna complain, but I really wish these metaio guys would make up their minds about being called "metaio" or Metaio or Junaio or junaio TM R C or Glue or whatever the heck brilliant stunt they think they are verbally pulling. Everybody in AR bloggerdom heaved a sigh of relief when Layar stopped calling themselves "SPRX Mobile." Come on, finding a real name is not as hard as finding 3-d coordinates.)))
