*They get down to the non-theoretical nitty-gritty around slide #30 here, and then it gets quite interesting. Almost like physical social-network design.
http://designmind.frogdesign.com/blog/findings-from-doing-design-research-on-lift-conference.html
*Throw in some square-dancing and an Amish barn-raising, and hey, that scene could really catch fire.
