*I know this stuff sounds mighty weird, but this is how it actually works these days. It doesn't work like this EVERYWHERE, mind you, just, you know, in modern politics, finance, technology, media, academia, and the web. And modern gender relations. And, uh, modern religion. And modern philosophy. Also modern pop art, fine art, literature and music. All the rest of it, it doesn't work like this. Not at all.
http://berglondon.com/blog/2010/07/01/hopeful-monsters-and-the-trough-of-disillusionment/
*It's very much like that cogent difference between "Anna Chapman, hip New York Facebook chick" (peak of inflated expectations) and "Quote Anna Chapman Unquote, Unmasked Femme Fatale of Russki Spy Ring" (trough of disillusionment). Oh wait. Was that backwards? I wasn't watching.