*That's a very geeky and technical post. However, it's about a social network with a gizmo (Arduino) versus a commercial device that's trying to create a social network of developers. Interesting technosocial struggle there.
*My guess is that it's easier for web cliques to dress themselves up as businesses than it is for businesses to dress themselves up as web cliques. However, businesses have the heavy, stony, legal and social Gothic structure of actual functional capitalism (or what's left of it). In short, Gothic High-Tech and Favela Chic. You guys play nicely now.
https://www.wired.com/gadgetlab/2010/07/hardware-hobbyists-arduino/
