*I dunno quite what gives here, but it sure isn't paper-based. It doesn't look like it was designed for iPads, handhelds, laptops or desktops, either. It looks kinda London digital-urban and Silicon Roundabout.
http://www.wired.co.uk/theindex
"For the next few weeks we'd like to expand your brain with a plethora of informational super nuggets from The Wired Index.
"Every month Wired magazine publishes some startling figures that give you insight into the Wired world around us – how many pubs closed in a given year? How many lightning strikes take place on Earth per second? How many people cite Facebook as a reason for getting divorced?
"So for the duration of August, Wired Index facts will be appearing across the UK on billboards, in train stations across London, by the roadside and at airports as part of a campaign being run in association with JCDecaux, with creative by Hurrell Moseley, Dawson & Grimmer (HMDG). Every day passers-by will see a fascinating new fact, and in conjunction you'll be able to see all these facts on Wired.co.uk – including many more not shown outdoors.
"So keep your eyes peeled outdoors, and check back daily at wired.co.uk/theindex for your daily dose of Wired facts."
(((I'd check up on this scheme just to figure out what it means to have something "with creative by Hurrell Moseley." Hey, I'd love to do some London project "with creative by Bruce Sterling." I dunno quite what kind of project yet – maybe inventing mixed-drinks over at the London Favela Chic bar.)))
