*Nice to see a tennis racket show up instead of the standard Italian wine bottle.
http://m.readwriteweb.com/archives/the_future_of_social_objects.php
*It's also great to think of Italian objects as being somehow more-social-than-thou.
*Look at the underside first:
http://www.readwriteweb.com/archives/how_the_internet_of_things_may_be_used_against_you.php