*So, these 1DASUL guys are Paulistas who make some with-it clothing in a local favela. That's not quite what I mean when I'm incessantly referring to "Favela Chic" as a modern cultural concept, but hey, it's nice to know that they exist. And they mean business, too.
http://www.1dasul.com.br/site/1dasul/
(((Have at it, Google Translator:)))
What is 1DASUL?
The 1dasul was founded on 1 April 1999 and is thought to be a mark toward the periphery, being developed for urban talent, thus creating an authentic identity with those parts of the city.
The name comes from the idea we are all one in the same struggle, the same ideal, so we are all one for the dignity of the neighborhoods.
The brand with the response time became one of Lilac and other areas for any violence that it is credited, making residents proud of where they live and fight for a better place with less violence and more hope.
We, Brazilians, descendants of slaves and Indians never had a symbol on our line, the logo of the phoenix-shaped 1DASUL and number one in focus is a way to have our own coat-of-arms, and he has this sense of joining the periphery.
The logo has the idea 1DASUL be a coat-of-arms of our people.
The coat-of-arms has a sense of unity and brings the idea of a people that comes together to fight for the preservation of their culture.
The brand is socially just, and since January 2009 the company was divided for the employee.
Another approach is to have the brand more than 90% of products produced in the periphery.
One example is the caps, embroidered by hand and paid to the supplier above the market.
The brand sponsors 1DASUL fairs, block parties, concerts, Hip-Hop, and literary workshops and lectures, also helps to maintain social projects in the South Zone of Sao Paulo as Ong EnsaiAço Interference and design, among others.
So when the 1DASUL by the body know that you are also using the idea of change, you are adding to the self esteem of our people.
To the periphery always the best.
1DASUL the first brand made exclusively within a neighborhood.
Greetings.
Ferréz
www.1dasul.com.br
