*Bollywood actress. This being Bollywood, a feudal-family marriage is required in the business of using movies as the billboard to sell shoes.
*Bollywood stars, being dancers, have a natural spin-off area in diet stores, yoga, and fitness centers.
*Former Miss Universe, model-actress, engaged to a wealthy sports star, all very Bolly typical except for the footwear manufacturing tie-in:
http://en.wikipedia.org/wiki/Lara_Dutta
"After launching her YOGA & Fitness DVD, gorgeous beauty Lara Dutta is all set to launch her own range of designer shoes. The buzz is that the shoes' collection would be a high-end designer one including everything from ladies' casual to formal wear. Lara's soon-to-be-hubby Mahesh Bhupathi is also involved with the marketing plan for this big launch through his company Globosport.
"Lara is personally looking into the concepts and designs of the shoes. The shoe line is expected to be launched towards the end of this year."
(((Never mistake massive, global-scale technosocial changes for the whimsy of divas. If ONE diva is doing it, sure it's whimsy, but if TEN divas are doing it while separated by continents? No way.)))
(((So, let's see if we can find us some Lara Dutta vernacular video in twenty seconds or so.... Oh yeah. No problem.)))
