*There's another one of those viral vernacular videos out of the fashion industry. Seems like a natural for them... They've gotta do SOMETHING with the promotional budget, if analog media is failing them.
*Note how they've figured out that people won't link-and-forward material that has brands pasted all over it. Brands are too analog. You wanna sell stuff through social media, you gotta entice people into an entire social sensibility.
*You wonder how many fashion consumers aspire to be Gothic plastic mannequinss, and the answer, in the haute couture world, is, well, probably kind of a lot.