Design Fiction: Danish Flip phone concept video

*160,000 views (and counting). It's a hit, although it's just a class effort from a Danish design school. Look closer though, and you'll see that this Vimeo effort was cunningly designed for virality and suspension of disbelief. It's not "just" a class project, it's also a design fiction.

*So, why would any ambitious design-school NOT be a "design fiction," and angled for upload? Are you keen to keep yourself secret?

What is being creative? from Kristian Ulrich Larsen on Vimeo.

"A reflection on What it means to be creative.
"Original music by Palmer Taylor blackdoveaudio.com

"Featuring the Flip phone.

"Flip phone is based on a concept concieved during a 6 week long workshop done by my self Kristian Ulrich Larsen, Ewa Sendecka, Jeppe Vestergård and Victoria Kusk. It was then developed further for a semester by me Kristian Ulrich Larsen as part of my MA program at Kolding school of design dskd.dk"

via @laurenthaug