*Okay, this is "design fiction," but... Just suppose there was, like, a group of AR marketeers meeting in some building inventing new and more-intrusive targeted AR billboard promotional gimmicks, and then their business meeting was accidentally invaded by some of these 'iARM" guys, because they believed the wrong GPS coordinates on their AR combat goggles.
*I'm not saying that would necessarily be a good thing, but it sure would be fun to blog.
via @RIAlizer
