Jargon Watch: Enterotype, Proofers, Annus

Get clued in: After all, who knew the bacteria in your gut was so special? Or that you could get paid for all that Facebook liking?
Illustration Raymond Biesinger
Illustration: Raymond Biesinger

Enterotype n. |en-tare-o-type|
A classification for the bacterial ecosystem in your gut. Early research suggests all people have one of three enterotypes, as distinctive as blood types. Each is dominated by a different bacterial genus, affecting everything from nutrient absorption to immunity.

Proofers n. pl. |pru-fers|
People who demand proof that Osama bin Laden is dead. Like birthers, proofers insist on evidence yet find their conspiracies more believable than evidence.

Annus n. |an-nuse|
The new standard year—31,556,925.445 seconds—based on the exact length of the year 2000. Set by a commission of geologists and chemists to tabulate the half-lives of radioisotopes, the annus is getting no love from astronomers, who prefer the ancient approximation of 365.25 days.

Cherry blossoming v. |cher-ee, bloss-uhm-ing|
Following Twitter feeds and liking Facebook pages for pay. Taking its name from the Japanese slang for professional fans—sakura, or cherry blossoms—the technique lets companies buy social clout.

Jonathon Keats ([email protected])