FlixMaster

*I'd guess that this weird scheme is no more "video" than a blog is a "magazine," but I'll wait and see.

*HTML5 has been quite a long wait, by the way.

via @garyphayes

http://thenextweb.com/apps/2011/08/02/flixmaster-interactive-immersive-html5-video-is-finally-on-the-internet/

(...)

FlixMaster is the brain child of CEO Cameron McCaddon and COO Erika Trautman. Trautman comes from a lineage of video production, working in California, while McCaddon worked in video game design. Combining the ideas of the two realms the two “started wondering why videos on the Web were still kinda lame. They were single, linear, non-interactive experiences.”

“We had a dream to make videos as rich and interactive as everything else on the Web.”

It’s with that in mind that FlixMaster came to life. The company has created a drag and drop online video production system that allows any user to create HTML5-powered video that you can interact with via any modern browser, mobile included. But it’s more than just video, according to the founders:

“We build technology that makes it possible to link videos to other videos, text, images and forms, so they can be as interactive as the rest of the web.” ...