Augmented Reality: ADAM, Poesia di Strada in Macerata

*Augmented Italian Reality, and there's an Aram Bartholl deaddrops functionality. Plus, it's about poetry in the streets. What a pleasant thing to see.

*Have at it, Google Translator:

http://www.accademiadelleartimacerata.it/site/eventi/macerata-ospitale/poesia-di-strada-primo-esperimento-di-realta-aumentata/

http://www.deaddrops.com/db/index.php?page=view&id=739

STREET POETRY (A FIRST EXPERIMENT WITH AUGMENTED REALITY)
View along the walls of Macerata
A for Augmented, R for Reality

Poetry 2010 - Rastelli

For the occasion of Macerata Hospitality, the 2011 Festival of the Arts offers a multisensory experience of enjoyment of works of art and poetry through the first AR experiment in Macerata.

Sixty of the most significant works of street poetry, the poetry prize of Poetic License, are prepared for the entire perimeter of the city walls, on permanent display. For thirteen years, the winning street poets can see their works of poetry transposed on canvas by artists and then displayed in the selected visual art and culture centers, libraries and galleries. For the first time this event takes place in Macerata in augmented reality.

ADAM the Macerata Academy Of Arts, for the occasion, adds the art project Drops Dead ( http://deaddrops.com ) of Aram Bartholl, the German media artist: through a USB pen drive, walled in a cavity of the existing city walls, you can download high-resolution images of the works shown in a perspective of peer to peer file-sharing citizens in public places.

WHAT IS AUGMENTED REALITY

Augmented reality provides an overview of sensory integration with the perception that the user has the environment in which it is located (with a real environment where the user interacts with objects). The result is a superposition of different levels of information that are integrated to the real objects. Thus, the augmented reality shows, set up along the walls of Macerata, offer an experience of mixed reality through the layering of elements and not real.

"The only fertile civilizations are those that are open to otherness," Georg Simmel, among his many postmodern insights, offers a beautiful metaphor for the living world in "The bridge and the Gate." "The door, through closing, emphasizes plural identities and institutions. The bridge symbolizes our fundamental reliance on others and with nature" (Michel Maffesoli). The myth of two-faced Janus leads us towards the discovery of places of "otherness". Janus, the Roman-Italic divinity, monitors the boundaries of the house and of the city.

Access points to navigate the city, to observe the spaces between the different layers of reality, to redraw the urban geography from a biological point of view, to explore the rhizome, (((oh come on who can't like this))) slowing the act of witnessing. An emotional journey to play with each step retracing the shape of human works. A continuous slip between two worlds (real and virtual), an invitation to participation, to reflection and rediscovery of places to stop and observe heightened reality, its migrations and intangible assets. The possibility of contact and use, but also of real experience and participation in civic life and the rediscovery of public places.

HOW IT WORKS

Through the exposure of the naked eye it is not immediately visible, but equipping a mobile generation. After you pick up a free browser for augmented reality (there are instructions at the bottom), you can slow down near the walls and make a check out to the real reality and enter the augmented reality. At this point, if your phone has been properly prepared, the works will be observed to float around and settle among the public spaces, suspended in the air. Visitors to the exhibition will devote a little 'of their time playing with augmented reality will have the opportunity to interact with objects or pictures through text comments.

Similarly the exact point where the USB key is positioned to make the downloading of images of the works it will also be indicated through application of augmented reality (instructions below).

Where is the exhibition: The exhibition begins at the Gates of Corso Garibaldi and winds from Puccinotti Avenue until you reach Viale Leopardi, completing a tour of the walls.

To visit the show virtually from your computer: log in to

http://www.mobypicture.com/user/adamaccademia/map

To visit the show actually increased along the walls of Macerata: Macerata

Go near the walls with a latest generation mobile device (smartphone running Android or Symbian, iPhone, tablet etc.). The browser is used for augmented reality Layar ( http://www.layar.com/download ) downloaded into your phone.

Layar Once downloaded, open the application and add as favorite:

_Mobypicture: http://www.layar.com/layers/moby (to display the works along the walls)

_Dead Drops: http://www.layar.com/layers/deaddrops (to find the USB key)

Credits: Design and construction of the exhibition by means of technological devices Juliana Guazzaroni with the help of Carlo De Mattia, ADAM, Macerata Academy Of Arts

For support during the visits: contact

[email protected] or call 333.2042483

A walk along the walls to the discovery of augmented reality is scheduled for Sunday, September 18, 2011 15:00, the details are here .

adam-poesia