*"The magical magic of augmented reality." Chancellor Papagiannis is going at it hammer-and-tongs here.
http://www.thecreatorsproject.com/blog/guest-column-the-magical-magic-of-augmented-reality
(...)
"AR, too, is about creating impossible visualities. In some ways, we can consider AR to be a real-time stop-substitution that layers content dynamically atop the physical environment and creates virtual actualities with objects—shifting forms, appearing and disappearing—as Méliès first did in cinema..."
