*Okay, this piece of vernacular video is part of an Indian film promotion campaign... but it just doesn't behave like the film medium once behaved, back when there were studios, movie chains, and big, plastic reels of "film." Why am I viewer #137 to see this? I would never be Mr #137 to see a 1950s Raj Kapoor release.
*I don't blame 'em or anything, it's not their fault; I wish this movie, its financiers, directors, stars, comets & asteroids all the best, and I'll likely even pay real money to see an Indian film called "Shanghai" in a theater some day. But this feels Gothic and uncanny. The medium of "film" is no longer strong enough to assert a commanding presence within these new circumstances. These film personnel, handing the mike around in front of that digital vidcam, are not different in any basic way from other people on YouTube promoting a game, a Kickstarter watch, a fabricator, a political campaign, some set of couture clothes.... This is network-society, somehow, still pretending to be "film."
