*That's quite remarkable. I guess it's time to start writing augmented magazine articles. How hard could that be?
https://www.layar.com/layared-magazine/
Experience interactive print
To show how the Layar Creator can be used to create interactive print, we've created LAYARED Magazine, a fully augmented digital magazine overflowing with extra content.
This magazine is a collection of stories, visuals and articles that showcase interactive print. Read about the history of mobile augmented reality, meet the people already using it and view the latest industry statistics and showcases.
LAYARED is an excellent AR showcase and an example of the interactivity publishers can bring to their printed pages with Layar Creator. In roughly a week, we produced this magazine and the content to go with it. In only a few minutes, we enhanced the printed magazine with amazing interactive content.
Just hold your phone over the pages to follow links, see extra metrial and buy the shown prodcuts. Click here to get your copy of LAYARED Magazine today!
(((And:)))
Press Release
Quintin Schevernels named as new CEO of Layar
Former publishing industry executive to head Dutch startup
AMSTERDAM, NETHERLANDS – June 20th, 2012 – Layar, the world’s leading mobile augmented reality (AR) provider, today announced the appointment Quintin Schevernels (40) as its new Chief Executive Officer. Co-founder and former CEO Raimo van der Klein will remain with Layar as Creative Director. This announcement marks another important step forward for the company which just recently launched both the Layar Creator and Stiktu - products aimed at making AR both simple and accessible.
Mr. Schevernels brings to Layar a wealth of experience in Internet and print publishing. Over the past 10 years, he has been responsible for some of the largest and fastest-growing Internet sites in The Netherlands. He was formerly the COO of VNU Media, a privately owned company recently sold to Dutch publisher “De Persgroep.”
“Layar has been a pioneer in mobile augmented reality for the past 3 years,” says Mr. Schevernels. “Over the coming years, this market will further mature, as was the case with the Internet 10 years ago. Layar has a very strong position to play a major role in this market, and I am very excited to join the company in this phase.”
Layar recently launched the Layar Creator, a web-based tool that allows publishers to easily add digital content to print pages. In Mr. Schevernels’ opinion, this launch marks a major milestone for Layar.
“In the previous decade, a lot of publishers have successfully added Internet-sites to their portfolio,” he says. “With the Layar Creator, they can now connect all the opportunities of the Internet with their print publications. We help them make print interactive in a very simple way. The Layar Creator is a very important step in our strategy to bring the added value of augmented reality to people’s everyday lives.”
About Layar
Layar connects our digital lives with the physical world. As the global leader in mobile augmented reality, the Layar app has over 20M downloads and 3M monthly active users. With the Layar Creator, Layar is pioneering the interactive print movement and paving the way for a more robust future for the publishing industry in a digital age.
The company was named as a Technology Pioneer by the World Economic Forum, a Disruptive Innovator at the Deloitte Fast50 awards and has received various major industry awards.
Layar was founded in June 2009 and has raised over EUR 12.5 million (USD 15.6 million) in venture funding from investors including Intel Capital, Prime Ventures and Sunstone Capital. Layar is located in Amsterdam, The Netherlands.
For more, visit www.layar.com. For questions, contact [email protected].
