*Even though us sci-fi writers are commonly in the biz of covering stuff with wonder-dust, I sympathize with the need of the Augmented Reality biz to become more "boring." The Gartner Hype Cycle suggests this is inevitable, and I get it about that. Even moon shots got boring.
*Unfortunately the bizarre idea of augmenting reality isn't very boring. If you really and truly need to be seen as less freaky and visionary, I'd suggest using the alternate, market-friendly term "consumer computer-vision."
*In fact a lot of the contemporary apps that produce AR revenue really ARE "consumer computer-vision," in the formal sense that they never register in a three-dimensional space in real-time. They're commercial spinoffs from AR research that do useful things – services that are rather more modest than "augmenting" anybody's "reality."
*So, it's not really-truly Augmented Reality, and yet it works and it's making money, peel the gloss and spangles off it and re-brand it. Give it some nice sensible new name. "Mobile vision app." "99-cent iPhone see-thru reader." A public contest for the most boring name possible might be helpful. Please avoid acronyms.
http://www.firstpost.com/fwire/look-no-hands-augmented-reality-gets-a-grip-355220.html
