Dead Media Beat: the fax machine, still thriving in Japan

*The Electronic Galapagos.

http://www.bbc.co.uk/news/magazine-19045837

"Fax machines gather dust in parts of the world, consigned to history since the rise of email. Yet in Japan, a country with a hi-tech reputation, the fax is thriving.

"At Japan's talent agency HoriPro Inc, Yutaro Suzuki is busy writing up his next project proposal. Not typing, but writing by hand.

"HoriPro is one of the largest and oldest agencies in the country and Suzuki publicises almost 300 singers and actors. But behind this glamorous profile, he cordially writes detailed schedules by hand.

"It takes longer but my feelings and passion come across better," says the 48-year-old public relations expert. "I find emails very cold so I prefer to fax handwritten documents."

"In a country which boasts one of the fastest broadband speeds in the world, Suzuki thinks his affection for the fax may be a rare case in such a tech-savvy country. But 87.5% of Japanese businessmen surveyed by the Internet Fax Research Institute say that a fax machine is a crucial business tool.

"And Suzuki's preference reflects aspects of Japanese culture which still embrace fax machines, despite their disappearance from parts of the developed world.

"Firstly, the culture of handwriting is firmly rooted here. For example, the majority of resumes are still handwritten because Japanese employers are said to judge people's personalities from their writings.

"For season's greetings cards, don't dare think of sending computer generated messages, says Midori's "how to write a letter" website.

"New Year's cards without handwritten messages come across as businesslike and automatic," it says.

"Not surprisingly, people aspire to have good handwriting. Calligraphy remains one of the most popular lessons that parents send their children to and many adults take private lessons to improve their writings, too.

"Secondly, Japan is obsessed with hard copies. People like to hold actual documents, not just to receive soft copies.

"You may miss an email but if you fax a document, it's physically there so you cannot miss it," says Setsuko Tsushima who runs a real estate agency.

"Even if I am not in the office, other staff would notice that an urgent document has come through," she adds.

"For any official documents including housing contracts, they also require seals instead of signatures in Japan.

"The majority of the population has a seal called jitsuin which is officially registered as theirs through a government office...."