*I really like the idea of some guy from Google Glass blundering over this attractive conceptual tech-art scheme, and thinking, "Hey yeah, we could make millions making users see like urbanized bees."
http://simoneferracina.com/Theriomorphous-Cyborg
"At the beginning of the twentieth century, the investigations of zoologist Jakob von Uexküll challenged the classical anthropocentric view that all creatures share a single unitary world and revealed the existence of infinite perceptual worlds—a mesh of intersecting and reciprocally exclusive bubbles enclosing and defining the spatial and temporal lives of animal and human subjects. Against the illusion of a fixed common environment, Uexküll advanced the notion of Umwelten, life-worlds specific to each individual animal and comprised of the operational and perceptual cues required to form—with varying degrees of complexity—complete functional cycles. The illustrations in Uexküll’s books allow us to peer at the world as it would appear to a tick, a snail, a jackdaw, or a bee. “The experiment is useful”—writes philosopher Giorgio Agamben—“for the disorienting effect it produces in the reader, who is suddenly obliged to look at the most familiar places with non-human eyes.”2
"Such a bewildering non-human gaze and the mysterious worlds it may engender are the subject of the “Theriomorphous Cyborg” project. ((("But... but what's the business model?")))
"Set in a near-future environment teeming with locative media, sensors and portable devices and co-constructed by virtual objects and information overlays, the project aims to establish and activate new relations between human cyborgs and their “sentient” environment. The animal Umwelt becomes a metaphor for designing and opening up new perceptual realities and fields of experience—and reach previously invisible worlds...."
