*They've got "hashtag moderators."
http://www.theorizingtheweb.org/2013/program.html
*A few choice highlights from contemporary web theory (and if you think that's freaky now, wait till it becomes web practice):
Wall Posts Can't Protect You: Networked Privacy & Social Surveillance in Facebook
Ctrl+Alt+Del: Control, Resistance, and Refusal
How We Talk about Media Refusal: Popular Frames for Understanding Resistance to Social Media Platforms in Everyday Life
Beyond Bridges, Speed-Bumps, And Hotel Keys: A New Design Paradigm for Control Technologies
The Participatory Culture Industry
Digital Fetishism, KPop and Projective Modernity: A Culturalist World-Systems Analysis of MyKoreanBoyfriend.com
The ‘lived now.’ Observing the changes in the spatiotemporal experience of everyday life through the use of ICTs
Viral Velocity: States of Interaction in Meme Culture
Re-examining the New Aesthetic Movement through an Analysis of Satellite Technologies in New Media and Digital Arts
etc.