*Hey, if Australians named "Iggy" can do it in India, anything is possible.
http://tv.wired.it/entertainment/2013/05/06/lol-rap-cosi-you-tube-ha-cambiato-la-musica.html
English text
There was so much buzz about it that, when it really did happen no one even took notice. How many times have we been hammered with "t he Internet has changed everything". So what? We are going to try and explain what comes next in this new Wired webdoc.
The music industry was the first to slip under the influence of the Internet: the advent of Napster transformed it for good and only now, in 2013, it is back to black after more than 10 years of continuous ups and downs. To top it all, YouTube came on next: now, after sound has gone "liquid", video is likely to do the same. And it doesn’t stop here: YouTube also implies the crumbling of barriers, as Sara Mormino, the channel’s Content Director for Europe, puts it. Suddenly you can record a song at your own place and make it available in an easy, fast and secure way to the four corners of the globe. In addition, you can leave a visual commentary in total freedom. No more dictates from TV, network managers and art directors. Suddenly you can say or do anything or almost anything.
Among the various musical genres shaken by this event, Rap has been affected the most. Because it is seemingly the easiest one to perform: no need to know how to play an instrument, just download a base from the Internet and start speaking over, or " rap ", blandly speaking. Easier said than done: indeed, proper "rapping ” calls for a lot of practice and technique. Just rap with the guru on the matter, Dargen D'Amico (out now with his new album Vivere aiuta a non morire); professional but not your typical rapper, always keen on the avant-garde of the genre, and now a curious observer of the phenomenon.
YouTube has given - and continues doing so even now - many newbies the opportunity to express their creative views: often unruly, more often than not out of place, technically poor but full of incredible expressive desire that in a different era, in a different place, would have remained unheard. Here we see a rise of a sort of a sub-genre: the LOL Rap, the acronym of online laughter (Laughing Out Loud) is common to all the new home-based prophets of a musical non-genre, born and raised right in between the layers of the Internet, in Italy and world-wide. A sub-genre that in Italy has its undisputed king we happened to meet. Trucebadazzi, aka Matteo Baldazzi, who, with his anti-hit “ Vendetta vera”, a mix of surprise, laughter and general epiphany, managed to reach 4 million hits on YouTube.
" I can do it too " is no longer just a catch-phrase but an accomplishment: songs based on new trends, a word-play, a grammar error, an absurd statement. Take for example “ Pagliaccio di ghiaccio” by rapper Metal Carter who, half jokingly, together with Truceboys, was one of the first to cash on this technology and get his story across, to the world. Genres and styles previously ignored by the public and the music industry are suddenly reaching out to millions of contacts online.
All accompanied by videos similarly screamed and set, which combine devotion to horror films with the technique and pace of porn movies, defined by the director, Matthew Swaitz as "hotchpotch" of images and things never ever seen and heard of before.
The first approach to LOL Rap collected, sorted and commented by Andrea and Mattia in their blog Lollhiphop was through giggles, but now in these 20 minutes, we'd like to take one step into the life and music of such artists as Lil Angel$, To Fatt, Dago, Gucci Boy, Spitty Cash who – willing or nilling - are among the most authentic, harsh and vital symbols of Italian music today and whom we'd like to thank heartily.
