*The "Internet of American Things," presumably. Some interesting prospects here.
http://gigaom.com/2013/10/24/the-ftc-is-set-to-investigate-rules-for-the-internet-of-things/
(...)
"Yet in a decision last month, the FTC seems to be expanding that concept of sensitive information for the internet of things. In an article at Lexology, the law firm Hogan Lovells writes that the FTC seems to be adopting a broader view of "sensitive data." (...)
"The issue is a tough one for the agency. It's in the unenviable position of trying to understand an emerging industry built on connectivity and data collection that in many areas doesn’t even have a business model associated with it. Companies know they want as much data as they can glean with the widest possible permissions to go with them, while consumers have no idea what they are giving up. A common sense that services built on the back of data and collected by a variety of connected devices is, for now, the only thing that ties today’s internet of things evangelists together.
"Thus, comments filed with the FTC ahead of the meeting range include a short letter from the Direct Marketing Association calling for self-regulation, much like what was offered with the development of the internet. Yet, that model when applied to greater connectivity in more personal settings has many people worried. You’ve only to look at the presentation by Kaivan Karimi at our Mobilize event last week where he explained that 50 cents worth of sensors on a phone could give device-makers the ability to read your emotions in real time...."
