This fancy audiophile startup may not have a $147 billion war chest like its Cupertino counterpart, but it’s incredibly well-funded for such a niche company. The four original investors are all billionaires, including fashion mogul Bernard Arnault and his Champagne-fuelled luxury juggernaut LVMH. Encouraged by Devialet’s rapid success, these VC bloodhounds just funded a $25 million marketing budget. Arnault envisions Devialet as the default sound system for fabulous people from DUMBO to Dubai.
Secret Weapon
When Devialet announced late last year that it was introducing “a new category of audio products,” the industry braced itself. These French guys had already created a new integrated amp to usher hidebound audiophiles into the 21st century. What would they come up with next?
Developed under a cloak of secrecy, the aptly named Phantom turned out to be the answer. Unveiled at CES in January, this one-piece music system, with its miniscule footprint and sci-fi aesthetic, is the company’s breakout bid: Devialet Lite. The Phantom incorporates the same proprietary tech used in the celebrated D200, but it’s priced to move at $1,950. That may seem outrageous for a small Wi-Fi player, but compared to everything else in the Devialet product line, it qualifies as an inflation buster.
If the company rhetoric is only half-true, the Phantom may even be a steal. According to Devialet, the Phantom reproduces the same SQ as a full-size $50,000 stereo system.
What kind of audio geek goodness does this gadget offer? No phono stage for starters. So forget about plugging in a turntable. The Phantom doesn’t do vinyl—what it does, though, is wirelessly stream 24-bit/192-kHz digital files in all their lossless, hi-res glory. And it does so without tower speakers, preamps, power conditioners, or any of the other electronic exotica that audiophiles glom onto with such irrational and maniacal abandon.
Early Buzz
This being Devialet, expectations are high for the Phantom. Early indications suggest this thing is more than PR blather. Both Sting and hip-hop producer Rick Rubin, two industry heavyweights not easily impressed, offered unpaid endorsements at CES. Kanye, Karl Lagerfeld, and Will.i.am are on the bandwagon too. Beats Music CEO, David Hyman, sounded downright flackish. “This small beautiful object will create a sound in your house that is just staggering,” he raved to TechCrunch. “I’ve heard it. Nothing comes close. It can knock your walls down.”
Keep in mind that these early impressions must be tempered because they’re based on demos conducted in a Las Vegas hotel suite with poor acoustics, droning A.C., and enough ambient noise to fill a cocktail party soundtrack.
Is the Phantom really a breakthrough product? Does it produce, as Devialet humbly states, “The best sound in the world—1,000 times superior to current systems”? (Yes, it really did say that.) Before shooting the copywriter, remember: This is the same country that invented the Cartesian coordinate system, Champagne, antibiotics, and the bikini. Dismiss the French at your own peril.
As if “1,000 times superior” didn’t sound awesome enough, Devialet claims it has been able to coax even better performance from the Phantom. Since its European release earlier this year, the company has tweaked the DSP and software to improve SQ and provide a “more intuitive and plug-and-play user experience. ”The first two new and improved models destined for American shores found its way to the WIRED offices. To find out if Phantom 2.0 lives up to all the hype, keep scrolling.
Unboxing
The Phantom box is decorated with four artsy photos: a bare-chested male model with yakuza tats (because Devialet is cool), a bare-chested female model showing major side boob (because Devialet is sexy), four Roman Corinthian columns (because ancient architecture is classy, and so is Devialet), and a cresting ocean wave framed by an ominous gray sky, an obvious reference to the Albert Camus quote: “There is no end to the sky and waters. How well they accompany sadness!” (Because Devialet is French and if they don’t reference Camus, who will?)
Remove the slip cover, flip open the hinged box, and there, nestled inside—protected by a plastic shell, and plenty of high-density, form-fitting Styrofoam—is the object of our lustful desire: the Phantom. When Ridley Scott ships his Alien eggs from Pinewood Studios to Bollywood for Prometheus X: The Musical, this is exactly how he should do it.