A few days after I started wearing the Time Round, Pebble's ultra-thin new smartwatch, I shut off notifications. This was partly practical—I get too many notifications, and the iPhone offers no filtering control over them—but also a thought experiment. Right now most people see a smartwatch as nothing more than a notification machine, a slightly faster way to see what that buzz in my pocket was all about. What if we took that away? What else could it be?
Under that lens, the $249 Time Round comes into clearer focus. So does Pebble in general. It's not trying to make a shrunken computer for browsing Instagram or editing documents. It is, simply, trying to design a high-tech answer to the question we implicitly ask every time we look at our watch: What's going on? Minus the constant dinging and buzzing, I started to figure out what a smartwatch might actually add to my life. (Then I turned notifications back on, because I'm evidently a masochist.)
Really, the new watch has but one unique characteristic: It actually looks like a watch. I know!





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